Industry Innovation, the Key
نویسنده
چکیده
Over the past few years, international indicators have shown that one of the main weaknesses plaguing Spanish companies is their abysmal competitiveness. In theory, nearly everyone involved agrees that one way to fix the problem would be for companies to make a firm commitment to innovation. However, in practice it is not always easy to distinguish between the different types of innovation, much less discern which solutions may be truly feasible and profitable for companies. There are different types, including product, process and discontinuous innovation. However there are two kinds of successful innovations that are governed by a very different set of rules: the sustainable and disruptive varieties.
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